The North Face

Young Ones Competition Submission
Problem:
Women aren't experiencing the outdoors enough.
Solution: Using seed paper in different mediums, we encourage women to get outside and litter for the sake of the environment.

Point of purchase

Print

Both sides of the page are used, taking full advantage of the seed-infused paper the ads are printed on.

Front

Back

Out of Home

Microsite

Collaborators: 
AD: 
Jacob Warhop
Copy: 
Morgan WillettAddie Berger